As business owners, we are always coming up with a new strategy. Whether it be for our marketing or for client retention, we are always coming up with strategy. While this is important, we sometimes allow the most important things to fall by the wayside. One of those things are our top values.

My values are L.I.F.E. Love. Impact. Freedom. Empowerment. These things guide me on my journey!

Getting lost in the rush of work and play isn’t uncommon. Most people totally forget about really getting clear on their top values. It’s usually a fly by the seat of the pants kind of thing where we are making rash decisions without thinking about what it will do to us in the long term.

For instance, for someone that highly values family time, if they are constantly away from home with work then this might not be a good fit. They may want to find some line of work that allows them to be with their family more often.

One of the reasons it is so important to know your top values is because it helps you make decisions faster. If you are faced with a decision and it obviously goes against your values then you can say no quickly and get on with things. On the other hand, if you did not know what you valued, you may find yourself wrestling the issue back and forth.

It doesn’t take long to write down and get clarity on your top values. Look at where you spend most of your time and how you spend it. This is a big sign as to what your top values are. Family? Integrity? Peace? Service? All of these things are fine and none is better than the other, you just have to make sure that you know what yours are.

When we are able to define our values and act upon those, we will be much happier and healthier. This includes both mentally and physically.